Benefits Of SEO For Ecommerce
The purpose of any service site is to promote a services or product online. The purpose of an ecommerce website is to take it one step further and to permit your visitors to buy your product and services directly from your site.
The ecommerce website has numerous excellent benefits over the non-ecommerce site because it enables the generation of earnings with little-or-no time spent in selling past the expense to have the website developed and preserved, and it does not need the visitor to call you throughout business hours therefore assisting protect the sale to an impulse buyer.
If your site offers all the information that the buyer would want, you can conserve substantial money in sales time spent because the visitor can find all the info they need to decide to purchase from you without taking up your time or that of one of your sales personnel. However ecommerce sites have a major disadvantage too, very few of them can be correctly indexed by search engine spiders and hence will stop working to rank highly.
A non-ecommerce site might have the drawback on not having the ability to take the visitor`s cash the 2nd they want to spend it, however if it can be discovered on the first page of the search engines while your magnificently created ecommerce site rests on page 8, the advantage is theirs.
The huge bulk of visitors will never ever get to see your site, not to mention buy from you, whereas a non-ecommerce site may lose sales since they do not sell online but at least they have the ability to deliver their message to an audience to begin with. So what can be done? The key is in the shopping cart you choose.
The biggest issue with many SEO-friendly ecommerce options is that they are developed after the initial product. Shopping cart systems such as Miva Merchant and OS Commerce are not designed with the primary goal of creating pages that will be popular by the search engine spiders. A lot of shopping cart systems out there today are not in-and-of-themselves even spiderable and require 3rd party add-ons to facilitate even the most affordable type of SEO-friendliness.
The cash you might have conserved in choosing an economical shopping cart might extremely well end up costing you your organization in the long run, specifically if you are using your shopping cart as the entire website.
There are essentially 2 services to this problem. The first is to develop a front-end site separate from the shopping cart. What this will effectively do is develop a variety of pages that can be easily spidered. The downside to this course of action is that your site will forever be limited to the size of the front-end website. The second option is to choose an online search engine friendly shopping cart system.
Discovering an SEO-friendly shopping cart system is far simpler stated than done.
There are many factors that have to be considered consisting of the spiderability of the pages themselves, the modification capability of the private pages, the ease of adding items and altering the pages down the road, etc.
BizAtomic`s E3 Ecommerce site is a feature-rich, secure ecommerce service which allows you to quickly sell your items online. E3 Ecommerce is a total solution offering: integration with comparison shopping websites, Search Engine Friendly urls, powerful marketing & reporting tools, built-in material management and an easy to use administrative user interface.
If you`re looking for an eCom SEO service, then the Ecommerce SEO service from Digital Cornerstone is the ideal choice for the majority of companies – simply reach out, and 1 of their team will help you with a plan