Expert witnesses in search engine optimization (SEO) are people who can testify in court about various aspects of search engine optimizing (SEO). These experts can prove to your lawyer that you are following proper SEO practices. They should have a background in internet marketing and good computer skills. They should also be kept up-to-date on the latest trends and techniques.
A search engine optimization expert witness should have an understanding of the most common problems that can occur with a website. These include duplicate content, keyword density, site maps, and internal linking structures. Duplicate content, for example, is the usage of the same text on different pages. Keyword density is important, but must be in the right proportion. Site maps are used to define the boundaries between different websites.
A search engine optimization expert witness should have many years of experience in this field. This person should be able to testify on the latest techniques and best practices in the field. The witness must also have experience in various capacities in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His extensive knowledge of the subject is evident in his numerous articles and reports. He can also testify as an expert witness on Google Shopping and Google AdWords.
An expert witness in search engine optimization should have experience in depositions and litigation. He should be able communicate with clients and provide references to happy clients. His testimony will help your attorney decide on the best course of action to take. The witness can also provide statistical information regarding the number of misimpressions on advertising campaigns. This information can be used to calculate the cost of corrective advertising campaigns.